Marketing360: campaigns, segments and e-mail sends

Campaigns, audience segments, e-mail templates and send tracking, with consent protection built in.

Tabs

Marketing360: Home, Campaigns, Segments, E-mail Templates, Sends.

Campaigns

• Types: E-mail, Webinar, Event, Social Media, Advertising, Other.
• Statuses: Planned → In Progress → Completed / Cancelled.
• Campaign members (contacts/leads) are tracked with statuses: Added, Sent, Opened, Clicked, Responded.
• Budget and return fields feed the campaign ROI table on the home page.

Segments

A segment is a dynamic audience defined by field conditions: for example "contacts in Istanbul who purchased in the last 90 days". You save the conditions; membership refreshes itself as data changes.

E-mail templates and sends

1. Create templates with ready subject and body under E-mail Templates; personalize with merge fields.
2. Start a Send from a campaign or a segment.
3. Track each send's recipient count and status on the Sends tab.

Consent protection

If the consent add-on is enabled (see Compliance), recipients whose e-mail permission is not "Approved" are automatically dropped from the send list and you see a warning. This removes the risk of sending commercial messages without consent.